Exploring the power of fragrance for men

What does your fragrance say about you, your personality, does it solidify your personal or professional brand? Does it speak of strength, confidence, mystery, sophistication, adventure?

Fragrance is more than picking out the best looking package on a shelf in a department store or being caught up in seductive mass advertising. Fragrance is about your unique identity. Like your haircut, it should bring out your best features, make a statement on your signature style and represent who you are in the world. 

Each of us have our own chemical makeup where certain ingredients or scents are enhanced most beautifully and subtly enjoyed by those who are in our presence. We have our own preferences and memories. Scents can make us return to a place like that winter wood fire with a whisky in hand or that Sicilian Summer surrounded by sea, prickly pear trees, fresh pastries and etna’s volcanic air. Smell is the sense associated with memory and emotion. The fragrance we choose can tell the story of our destination or aspirations.

Traveling to Paris to explore signature scent and style for men

Visiting Paris this is most prevalent and mysteriously intoxicating, the waft of all kinds of perfumes on passersby. The Parisians have it right with scent, scents are chosen to reflect who they are as individuals. For this reason we are returning to Paris this year, the world’s fragrance capital to learn more about niche perfumery, and the relationship between scent, style and identity for men. 

Paris, the fragrance capital is also the capital of couture, where style and scent are synonymous. For a little background, haute couture was traditionally unprofitable and illogical, however in the 1920’s Christian Dior launched No. 5, perfume, making fragrance the fashion house’s new logical side. Fragrance could be leveraged by haute couture, based on the brand image already established, therefore bringing luxury to the masses and financing high fashion projects.

The value of fragrance

Aside from the obvious general wellbeing and as a necessary part of a daily grooming regime, one of the greatest benefits of fragrances is its power to elevate mood. Fragrance makes you feel good, confident. It can help leave a lasting impression, it can help make people remember you. There is nothing like the feeling when someone comments on how good you smell. Fragrance makes your already good looking self (with your Gents of Toronto haircut that makes a fine statement when you walk down the street) feel even more attractive and ready to conquer your next feat.

Colognes in store

As the final edition to your grooming ritual, we offer three everyday colognes expertly crafted by Proraso. These cover a large spectrum of enticing scents in an exclusive range. Each is available to test on your skin to see if it’s right for you. 

Proraso Colognes, when used following a shave, provide a feeling of freshness by stimulating the process of skin thermoregulation, and decreasing the temperature of the skin, leaving it feeling cool. Each brings out your skin’s natural chemicals that will effuse a unique scent.

Azure Lime

A bursting citrus scent, typical of male perfumes, fresh and lightly musky. The first minutes develop notes of lime and mint, with a woody and balsamic heart given by juniper berries and lingering patchouli.

Imagine yachting on the glimmering Adriatic with a spritz, this is the scent of a classy, European Summer.

Wood and Spice

A woody fragrance which develops with balsamic and spice. The top notes give a spicy cumin and saffron scent in the first minutes, the heart follows with woody notes of cedar and sandalwood. The notes that linger are vanilla and rock rose. The sophisticated woods, intriguing warm spices with hints of balsamic, citrus and vanilla scents will leave your senses enlivened for hours.

The quintessentially warm, masculine and alluring scent for every occasion. A daily must-have.

Cypress and Vetiver

Woody, aromatic, fresh, spicy and earthy. The harmonious blend of cedar and masculine vetiver is a subtle yet long lasting fragrance. A soft green vetiver blended with cooling cypress and the slight warmth of amber. The last touch in a routine of elevated wellbeing.

The scent of confidence, vivacity and calm sophistication is ideal for a work meeting to a lunch date with someone special or an after work drink.

Fragrance Application Tips

Less is more 

Instead of over spraying, layer fragrance with other grooming essentials such as after shave lotion and beard serums that are already scented.

Avoid spraying on clothes or spraying in the air and walking through it

Fragrance is made to mix with your skin’s natural oils, simply spray on pulse points, let it work its magic, avoiding the clothes.

Final Touch

Apply as the last stage in your daily grooming routine. 

There you have it, a brief guide on fragrance and our in store offers. We can apply your fragrance of choice as the last step in our Italian Shave Treatment. 

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As always, we look forward to welcoming you.